business games

Campaign for Zuidas district in Amsterdam. Main goal is to trigger business people to come to the business games, by showing flexibility and winning mentality.


how the target group is addressed

Because on the street at the Zuidas are lots of people who look down to their phone, I chose stickers on the ground, so the focus is on the stickers.
The audience will see the life-size banners on buildings and this generates the winner’s mentality.